Wednesday, December 16, 2009

How full is your letterbox?



December heralds for this household a special time - it is the only time of the year that significant amounts of 'personal' mail fill our letterbox. For most of the year, it contains bills, marketing materials and 'official' letters. For a few short weeks a year, there are also handwritten items wishing us seasonal greetings.

But I've noticed a trend. There was once a time when we'd receive around 100 Christmas cards. This year, I reckon we'll be lucky to get 50. I don't think it's that we're less popular than we used to be....I think it's just that less people send cards nowadays.

Before our time, the sending of a handwritten card through the mail was the accepted way to convey greetings and best wishes to family and friends worldwide.

The first commercial Christmas cards were commissioned by Sir Henry Cole in London in 1843. It was not an idea of totally altruistic origins however, as Cole had helped introduce the Penny Post three years earlier. Imagine the boost to the postal services Christmas cards must have provided over the years.

By the latter half of the 19th century, Australia and the United States had followed suit.

Nowadays however, there are many options for sending festive greetings: email, e-cards, text messages, a message on a blog or a Facebook wall. Phone calls are cheaper than they once were.

Some people don't even bother with any of the above.

I am a die-hard card sender, but mine don't always make it out before Christmas. I believe a card is as good in the New Year as it is in the week before Christmas.

Call me old-fashioned, but I love to receive cards from friends and family. I especially love the year-in-review letters and/or photos some people include - there's nothing like catching up on a year's news in a couple of minutes.

It takes time, but the sending of a card sends more than a piece of paper. It tells the recipient that you are thinking of them, and that they are still a valued part of your life whether or not you have had much contact over the previous twelve months or so.

But then again, an email could also send that same message. In these technologically advanced times, are the traditional cards' days numbered?

To card or not to card? That is the question.